Reseller glossary
The words resellers use, explained plainly, with a link to go deeper on each.
- Asking price
- What a seller has listed an item for. Asking prices run higher than sold prices, because the items that sell are usually the ones priced right. VendorSnap Price Check shows live eBay asking prices and says so. Read more
- Auto-delist
- Taking an item's other listings down automatically when it sells on one marketplace or in person, so it cannot sell twice. Read more
- Best Offer
- An eBay option that lets buyers offer less than the listed price. You can set prices to accept or decline offers automatically. Read more
- BOLO
- "Be on the lookout": an item that resellers watch for when sourcing because it reliably sells well. Read more
- Booth rent
- The monthly fee an antique mall or market charges for a space, often plus a commission on each sale. Read more
- COGS
- Cost of goods sold: what you paid for the items you sold. It is subtracted from sales to find your profit, and it matters at tax time. Read more
- Comps
- Comparable listings: the same or a similar item listed or sold recently, used to set a price. Read more
- Consignment
- Selling someone else's items for them and keeping a share of the sale. Read more
- Crosslisting
- Listing the same item on more than one marketplace at once, so more buyers see it. Read more
- Delist
- Ending a listing so the item is no longer for sale on that marketplace. Read more
- Double selling
- Selling the same item twice because a listing stayed up after it sold elsewhere. It usually ends in a cancelled order. Read more
- Final value fee
- eBay's main selling fee: a percentage of the total the buyer pays, charged when the item sells. Read more
- Flip
- Buying an item to resell it for more. A reseller is often called a flipper. Read more
- Form 1099-K
- A U.S. tax form that marketplaces and payment apps send when your payments pass a threshold. Federally that is $20,000 and 200 transactions a year. Read more
- Item specifics
- eBay's structured details for a listing, such as brand, size, color and material. They help buyers find the item in search filters. Read more
- Markup
- How much more you sell an item for than you paid, often written as a multiple, such as 3x. Read more
- NWT and NWOT
- New with tags, and new without tags: condition shorthand for unused items. Read more
- Offsite Ads
- Etsy's advertising on other sites. When a sale comes from one of those ads, Etsy charges 12% or 15% of the order, up to $100. Read more
- Payout
- What a marketplace pays you after taking its fees. Read more
- POS
- Point of sale: the register you use to ring up in-person sales. Read more
- Relist
- Ending a listing and posting it again, often to refresh it in search. Read more
- Sell-through rate
- The share of listed items that sell in a period. A low rate can mean prices are too high or the item is in the wrong place. Read more
- Sourcing
- Finding items to resell, at thrift stores, estate sales, auctions, garage sales and flea markets. Read more
- Vintage
- On Etsy, an item at least 20 years old. Etsy only accepts resold items that are vintage, plus handmade items and craft supplies. Read more
List it everywhere. Sell it anywhere.
One photo prices it, one tap lists it on eBay and Etsy, and a sale anywhere takes it down everywhere else.